ColorProof Evolved Color Care, founded by Jim Markham, has named Peerless Beauty & Barber Supply as its newest distributor. This partnership will bring the ColorProof luxury products line to Utah, Idaho, Wyoming and Nevada. The range which launched in February 2012 includes daily use, styling and treatment products – designed specifically for color-treated hair.

“The team at Peerless Beauty & Barber Supply is passionate about providing the highest caliber of luxury hair care products for the salon professional,” said Markham. “And with 16 store locations, they are a loyal and dedicated distributor that ColorProof is excited to join. Additionally, we were honored to partner with Peerless at their recent 2012 Spring Show—Beauty Changes Lives—a program created for beauty professionals to help fight hunger.”

To show their support for Peerless Beauty & Barber Supply’s 2012 Spring Show, ColorProof donated $1,000 to support the Utah Food Bank. The donation benefits The BackPack program which provides packages of nutritious food for hungry children on weekends and during school vacations. “No child should ever go to bed hungry,” said Markham. “We believe in changing lives and making a real difference in the world.”